Sport Experts

With the Year of Sport in Canada well underway, sports fever is catching on across the country. Thousands of athletes are already here to practice and perform in major international sporting events scheduled throughout the summer.

Athletic coaching & performance

Joe Baker, Associate Professor, School of Kinesiology & Health Science is available to comment on talent identification, athlete training and development, performance and aging, sports psychology, and perception and cognition in sport.

Hernán E. Humaña, Associate Lecturer in the School of Kinesiology & Health Science, is available to speak about getting involved in professional sports. Having been a professional player and Canada’s former head Olympic beach volleyball coach, he is able to speak on the formula for success in professional sports.

Parissa Safai, Associate Professor, School of Kinesiology & Health Science, is available to comment on the socio-cultural study of risk and risk-taking in sport; cultures of risk, pain and injury; the social determinants of athletes’ health; and the social organization of sport medicine in Canada.

Sports psychology

Myriam Mongrain, Associate Professor in the Department of Psychology, researches the personality factors involved in depression and has studied the role of personality in athletic competition. She is available to comment on athletes’ responses to loss or failure.

Frances Flint, Associate Professor in the School of Kinesiology & Health Science, is available to comment on physical or psychological aspects of injury, the psychological aspects of performance and sports medicine (not related to performance-enhancing drugs or doping).

Jessica Fraser-Thomas, Assistant Professor, School of Kinesiology & Health Science, is available to comment on sport psychology, mental training, youth sport, talent development, dropout, psychosocial influences of sport (parents, coaches and peers). Her current study investigates the role of the Olympics in influencing young children’s sport participation and development.

Sports injury

Alison Macpherson, Associate Professor in the School of Kinesiology and Health Science, is available to speak about how sports injury in childhood can affect the future of a professional athlete hopeful.

Lauren Sergio, Associate Professor in the School of Kinesiology and Health Science, is available to speak to the impact of concussions in athletes and recovery time, and talk about brain control of eye-hand/foot coordination and how it varies in elite male and female athletes.

Emergency preparedness

Ali Asgary, Associate Professor in the School of Administrative Studies, is available to speak on emergency preparedness and management of major sport events, with special focus on hazards and threats such as terrorism, pandemics, infrastructure failure and human behavior.

Political & economic impact

Dennis Pilon, Associate Professor in the Department of Political Science, is available to comment on the use of public money and the question of economic and social benefit of mega sporting events.

Sports law

Stephen Selznick, Adjunct Professor at Osgoode Hall Law School, is available to comment on the athlete-employer legal relationship in professional sports, including individual player contracts, collective bargaining and negotiation, imposition of discipline both at the team employer and league level, and related judicial review.

Branding & marketing

Markus Giesler, Marketing professor at the Schulich School of Business, is available to comment on celebrity branding and sponsorship relations. He can also comment on how captivating sports-based consumer experiences are designed, and how consumer perceptions of fairness and transparency form.

Alan Middleton, Assistant Professor of Marketing in the Schulich School of Business, is available to comment on advertising, branding, promotion and sponsorship, international marketing, marketing management and marketing strategy.

Vijay Setlur, Marketing Instructor in the Schulich School of Business, is available to speak to the economic impact resulting from sport tourism, ticket sales/attendance, and legacy planning for sport and community.